Saturday, 25 April 2009

Moral Obligation

What does it mean to be green?
What does it mean to be an ecowarrior?
What does it mean to be environmentally friendly?

To me all these terms are fashionable and are used to designate people who are foolish enough to chose an ecolifestyle and self-restraint. Ecowarrior, in particular rings in my head as Don Quichotte, an imbecile on a horse fighting an invisible and for all purposes, inexistent enemy.

This is how the world looks at it. Our culture is heavily under attack from the advertising, corporate and liberal mentality at the same time as it is undergoing a crisis of scale. People do not get the link in between their consumption choices and their pollution because it is not labelled on products, it is not debated enough in the media and for all intents and purposes, why should I restraint from doing something if my neighbour isn't and why should I vote for a government gun-ho on restraining my personal freedom? Screw that!

First and foremost, acting to stop global warming is about change and people don't like change. People are creatures of habit. It's easy to give and to receive but taking away raises havock. Whilst our consumption goes on unchecked, our primitive tribal mind doesn't get the global picture: there are 10 to 14 times more of us than the Earth can sustain on this Planet and we all want everything now. We're only interested in the short-term. Screw the long-term. A bird in the hand is worth two in the bush. That's why as a shareholder, I want a quarterly report not an annual one! And you the CEO if you don't show me some kind of growth trend in my shares, I'll dump them.

Despite what you think of it, no matter how difficult it might be, everyone of us has a moral obligation to do everything they can to reduce their carbon footprint. Life is at stake. Since we've all been given that gift, it is our obligation to pass it on to future generations. We are all able to participate in economic activity, able to enjoy the freebies given to us by our beautiful planet, the air, the trees, the food, the habitat. It's up to us to preserve all of that and we all have a tremendous power to do that in our daily lives.

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